Mediaocean and ibm
For development and testing, mediaocean took advantage of the beta phase of the starter plan for ibm blockchain platform, which is now generally available and provides low-cost access to ibms enterprise-grade offering. The consortium will use blockchain to solve the major problem of the industry middlemen.
Ibm - announcements.
Other members include kellogg, kimberly-clark, pfizer, unilever and ibm watson advertising. Cannes, france - june 19, 2018 mediaocean, the foundational software provider of the advertising world, and ibm ix, one of the worlds largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain.
The blockchain solution is currently live with nearly two-dozen participants including brands, agencies, and technology partners. , pfizer and kellogg for a blockchain pilot that could lead to broader industry use by next year.
Mediaocean and ibm go-live with blockchain consortium at.
The blockchain solution is currently live with nearly two-dozen participants including brands, agencies, and. Mediaocean, the foundational software provider for the advertising world, and ibm blockchain, the leading enterprise blockchain provider, today announced at ces the go-live of the blockchain consortium pilot for the media supply chain.
19, 2019 prnewswire -- mediaocean and provantagex (pvx) today announced the next phase in the integration of their local television media execution tools moving the local tv buying industry towards a more modern approach while maintaining historical needs of the buying process. Read more about transparency, interoperability, faster reconciliation focus of mediaoceanibm blockchain blockchain for advertising the new black for media buying by 2025, ad fraud is predicted to cost advertisers and their industry partners more than 50 billion unless a dramatic change takes place.
Blockchain for advertising the new black for.
Business use cases. Mediaocean, an ad services and software company, and ibm have announced the launch of a blockchain consortium for ad-buying blockchain solutions.
Eth in token sale. Mediaocean and ibms new consortium being backed by brands like kellogg, unilever and pfizer demonstrates that some of the ad industrys biggest hitters have confidence that blockchain can clean up some of the murk from the digital media supply chain and improve efficiency.